Ford Australia wanted to introduce a new uniform range across the dealer network. A strong representation of the brand was required as well as understanding of the industry, network and relationship with the dealerships.
Design & Development
Working with Ford Australia, Total Image conducted research to identify the needs of the dealer network and the automotive industry in general. Once the research was collated, Total Image designed a uniform range that is contemporary designed and caters to the Ford Australia demographic.
Launch and Ordering
For the launch the range was displayed at the Ford road show for dealerships to see the range as well as the Ford conference. Ford Dealerships have an online login to order their uniform range for their sales and technician team.