Project: New Range for New Branding 

Client: 13CABS 

 

Key Highlights:

  • Photoshoot
  • Customised online ordering
  • Multi location management

 

Brief

For the first time, all 27,000 drivers nationwide will wear the same outfit, presenting a more professional image to customers and helping to establish the 13CABS brand identity.

The Look 
A fresh look, moving away from the traditional white and blue shirts, Total Image worked with the brand colours to create a look that is contemporary but relevant to the demographic of the drivers.