Marketing

Our dedicated marketing team is briefed on your account to ensure that your corporate identity is correctly and suitably defined and communicated to your employees and target market.

During the course of the uniform contract, our marketing team will be assisting in the uniform design, the uniform launch and preparing ongoing communication with employees about uniform updates and tips through email and direct mail. Whether it is setting up photo shoots, creating customised catalogues or running a fashion show for your business, you will have a passionate marketing team working with you to ensure a successful uniform program.

 

Fashion Show (for new uniforms or if applicable):
To launch the new uniform range and create a buzz of excitement, Total Image Group is able to coordinate and host a fashion show at one of the sites or at a conference event. The fashion show will showcase the new range to employees, directors, board members and higher management.

 

Video Launch:
For those clients who want to showcase their story, Total Image is able to create a video of the behind the scenes design and research work that led up to the uniform launch. Another video option is a 'styled by' where the chosen range is modeled in various ways it can be worn. 

Photo shoot:
Total Image Group is able to coordinate an on location photo shoot. Employees will be used as the models, to capture the uniform in action. These images can be used by the customer and Total Image Group to promote the new range and brand image. Alternatively, Total Image is able to shoot the range at TIG HQ. 

 

Catalogue/Uniform Policy:
A customised catalogue can be designed for the uniform range. The catalogue will feature product information, images of the products and the customer’s corporate clothing policy.
At the point of induction this catalogue can be distributed with instructions on how to order the right uniform range.

 

Email Campaigns
Total Image runs email campaigns with product updates, sales and promotions to employees.
The email campaigns can be sent straight from our email manager or by head office. Our email campaign manager allows Total Image to report on open rate of the email, CTR, popular links and enquiry tracking.

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