Branding

Depending on the product type, the quantity and the artwork Total Image will recommend the right branding for you.


Types of Branding
Below are examples of the type of branding Total Image offers but not limited to:


-Embroidery
-Screen Printing
-Badges/Patches
-Pad Printing
-Transfers & Lettering
-Embossing
-Engraving
-Sublimation

Samples & Plot Sheets
To ensure all branding is consistent and in line with your company branding guide. All branding (embroidery, screen printing & embossing) will need to be approved prior to bulk branding commencing.
All logos and branding will be sampled and will have the same plot sheet (a digitized version of the logo for embroidery) for approval. The plot sheet indicates the thread count and colour required and this will ensure all embroidery is the same whether a product is made here or offshore.

Branding Guide
To ensure all logo’s and branding are managed correctly; Total Image will produce a branding guide for contracted clients.
The branding guide will have every product in the uniform range and for each product a branding description, including the type of branding, plot sheet, colour, and size.


Tax Deductible
Part of registering a uniform for tax purposes is ensuring your logo is the correct size and colour. Total Image is also able to assist in registering and ensuring your uniform is tax deductible.

Branding Glossary


Embroidery:
Embroidery is normally used best for quality branding on clothing such as polo shirts, caps, shirts and bottoms. Having a garment embroidered can vary in cost not with colours, but with the 'stitch count' (which increases with size).


Screen Printing:
Screen Printing involves the pressing of ink onto the product through a screen that has your design incorporated into it. This is the most common form of printing on clothing and any textiles. The cost of screen printing is governed by the print run size (amount of colours and size).


Pad Printing
Pad printing is the most common method for branding, logos onto ‘hard’ surface items such as pens, golf balls, plastic or metal items. Like screen printing your logo is transferred onto a soft silicone pad, and ink is then introduced and printed onto your chosen product.


Debossing
The depression of an image into a material's surface, causing the image to sit below the product surface.


Etching / Engraving
Etching and engraving are commonly used on metal pens, laser engraving brings up the base colour of the item being engraved, in a high quantity, finish. Laser engraving produces a subtle and important permanent, high quality decoration.


Plastisol Transfers
Plastisol transfers is the process of when your product item is skinned with a protective, acid proof coating to create your logo artwork. This is a traditional system used for branding glass promotional items such as water jugs and wine glasses with company logos.


Sublimation
Sublimation printing involves a dye transfer system where the image is permanently embedded right into the texture of the product or garment surface. Primarily used in particular for clothing (ie cycling and sporting jackets, etc.) and other textiles; this method renders the best quality, very vibrant, full colour branding.


Decal Printing
Here a decal transfer is printed in the desired colours and then fired onto a mug or a glass. Decals can be made in 1-4 spot colours or even 4 colour process. A full wrap decal enables you to use a logo on the front and a message on the back of the mug or glass; a Logo in both positions and a full wrap design all the way round


Full Colour/4 Colour Process Printing
“Full colour printing”, otherwise known as 4 colour process, is used when you require reproduction of high quality complex full colour images. This process allows complex/photographic printing to be done.

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