The healthcare industry entails a diverse range of employees with the main commonality- their willingness to care.
Total Image heavily researches the healthcare industry itself and then the breakdown of the major types of organisations and job roles across the industry. The next stage involved an assessment of the demographic of individuals who work in healthcare, their lifestyle, duties and hours of work.
The research identified that the healthcare industry consisted predominately of women across a wide span of age groups who worked shift work and did not have the time to spend on the uniform. It was also evident that the job roles consisted of a great deal of movement (lifting, bending, and stretching).
From this Total Image created a uniform program to cater to this unique market and a healthcare uniform range that matched the job roles and lifestyle of the employees.