Are your beauty uniforms making the right impression?

Looking good is important in every industry, but if you run a salon, spa or other business that specialises in helping people improve their appearance, it's even more essential.

From the reception desk to treatment rooms, everyone on your team needs to look their best to inspire clients with confidence and build your brand's reputation. With well-chosen beauty uniforms, you can be sure you're making the right first impression.

Present a professional image

Introducing set workwear rather than letting your staff wear their own clothes makes your business look more professional. Customers are more likely to approach your staff when their uniforms clearly distinguish them from other customers.

When you design custom beauty uniforms that feature your unique branding, rather than choosing items off the peg, you'll build recognition for your brand and show your confidence in its future.

Don't be boring

Uniforms don't have to be bland and generic. When it comes to beauty uniforms, nothing could be worse. Whether you're selecting spa dresses, beauty tunics or even scrubs, you'll find plenty of modern styles that balance fashion, function and comfort.

You should probably keep accessories to a minimum, but allowing your staff to wear jewellery that won't interfere with their duties – such as earrings and the indispensable fob watch – will help them express their individual personalities while still being part of your team.

Flatter your figures

Even the most stunning uniforms are let down by a poor fit. No items of clothing should be overly form-fitting, but they shouldn't be baggy either. Make sure sleeves, pants and dresses are precisely as long as they need to be and avoid cuts that show cleavage, as this certainly gives the wrong impression

Instead of relying on your staff to provide their own measurements, find out if your uniform supplier offers a fitting service to make sure everyone gets the perfect fit for their size, shape and body type.

Think carefully about colour

Most spas, salons and nail clinics stick to monochrome black or white for beauty uniforms, which is perfectly understandable. White has a strong association with the medical industry, and can help people to think of your staff as health professionals, but it's the worst option for showing up stains. That's one of the reasons black is so popular at the other end of the scale, along with how universally flattering it is.

But don't be afraid to get more creative with your choice of uniform colour. Using your established brand colours makes a strong visual link with your business, but only if those colours would look good on your staff. Colour psychology plays a big part in how people will respond to your uniforms, so you should think carefully before going for energetic red, relaxing blue, organic green or feminine pink.

 

Start your beauty uniform makeover

If you're ready to introduce a new uniform for your salon, spa or other beauty business, contact Total Image Group's design experts to get started on your fashion-forward workwear.

 

Call us on (02) 8188 6008 or get in touch online to find out more.